Founder. Lawyer. Creator.
I’m Andrew Poh, also known as Poh Seng Yong, a founder, lawyer, content creator and speaker based in Kuala Lumpur, Malaysia. I founded Hiblendr, a Red Dot Design Award-winning wellness brand built from a Manchester dorm room, and co-founded Justin, Poh & Partners (JPP LAW).
Ventures
Founder & CEO · since 2020
Making a healthy lifestyle simple for everyone. Portable blenders now in their third generation, 60,000+ customers across nine countries, a Red Dot Design Award, and a growing health and wellness range.
Co-founder & Partner · 2026
Justin, Poh & Partners. A partner-led Kuala Lumpur firm.
By Hiblendr · 2nd gen, 2025
Malaysia's first portable coffee machine for capsules and ground coffee.
By Hiblendr · 2026
An insulated bottle designed to get people drinking two times more water.
Recognition
Press
Independent coverage of Andrew Poh and Hiblendr, alongside the Juice Cup Ultra’s Red Dot award listing.
Former JYT Legal, CY&KPC lawyers launch disputes boutiqueFrom law student to award-winning entrepreneur: how Hiblendr's Andrew Poh built a wellness productAlumni spotlight: Andrew Poh's Hiblendr journeyHiblendr introduces Malaysia's first frozen-fruit subscriptionFrozen and fruityBFM podcast: Mix up your nutritionHiblendr's story started from a dormitory roomTuning in: Andrew Poh on building a successful business while pursuing a law degreeOwn business success: selling thousands of blendersOpen for Business: Mix up your nutritionLinkedInLaw graduate turned entrepreneur: how Andrew Poh built HiblendrStory
Manchester, March 2020. Studying for the Bar in a flat with a kitchen the size of a wardrobe, health falling apart under the workload. A blender didn't fit. So I sketched a tumbler that could blend. No product-design background. Just a problem I felt every morning.
I'd already lost money learning paid ads through dropshipping, which taught me how to sell to a stranger online. The first run was funded with savings and pre-orders. Prototypes broke; I rebuilt them. Lockdown sent me home to Malaysia, so I ran the company between online lectures.
We spent our first five years on one product and kept improving it. Juice Cup Pro became Pro S, then the third-generation Juice Cup Ultra. Along the way Hiblendr reached 60,000+ customers across Malaysia, Singapore, the UK, the US, Australia, Japan and more, went onto more than fifty Watsons shelves, and in 2025 the Ultra won the Red Dot Design Award.
Hiblendr's mission is to make a healthy lifestyle simple for everyone. That's why we didn't stop at one product. In 2025 we expanded into portable coffee with the second-generation Heypresso. In 2026 we branched into hydration with HiSip, a bottle designed to get people drinking two times more water. The range keeps widening; the mission stays the same.
Called to the Bar through Lincoln's Inn, trained at Zaid Ibrahim & Co, admitted as an Advocate & Solicitor of the High Court of Malaya, all while running the company. In 2026 I co-founded JPP Law, where I lead the commercial practice.
“Everyone has ideas. The difference is who takes action, stays disciplined, and keeps pushing when it gets hard.”
Content
That's why I step in front of the camera. Founder-led content built Hiblendr's audience, and I make the same kind of content with brands I believe in.
Three accounts, one playbook: find the target audience, make content they're interested in, post consistently, and amplify the output.
Leaving one of Malaysia's largest law firms to start Hiblendr
事情来了个反转 😂
This is just my personal experience
When your employees are Gen Z 🤭
The answer isn't as straightforward
Sometimes comfort is the one that…
SSM almost fined me RM50,000…
如果我可以，你们也行！💪
Sometimes I wonder if I have made…
Not a typical Asian choice 🤔😂
TikTok, Instagram, YouTube and LinkedIn. Written and shot in-house.
Your product inside founder stories, day-in-the-life and business-lesson content.
Run my content as paid ads from your own accounts.
Appearances, product launches and panel moderation.
Speaking
Book Andrew Poh for talks on entrepreneurship, building a consumer brand, founder-led content and influencer marketing. For founders, students, marketers and corporate teams. Keynotes, fireside chats, panels and workshops, in Southeast Asia, the UK, or remote.
Underdog Con
UKEC
Frequently asked questions
Andrew Poh, also known as Poh Seng Yong, is the founder of Hiblendr and co-founder and partner at Justin, Poh & Partners (JPP Law) in Kuala Lumpur, Malaysia. He is also a content creator and speaker on entrepreneurship and brand building. Read Andrew’s story.
Hiblendr is a health and wellness brand Andrew founded in 2020 while studying in Manchester. Its range includes portable blenders, Heypresso portable coffee machines and Hidration HiSip bottles. The Juice Cup Ultra won a Red Dot Design Award in 2025. Explore Hiblendr.
Andrew speaks about starting and growing a business, building consumer products, founder-led content and influencer marketing. Formats include keynotes, fireside chats, panels and workshops for founders, students, marketers and corporate teams in Southeast Asia, the UK and remotely. See past sessions.
Use the enquiry form or email andrew.poh@hiblendr.com with your event or brand, audience, dates, proposed format and budget. Partnership options include sponsored posts, brand integrations, events and launches.
Andrew is a co-founder and partner at Justin, Poh & Partners (JPP Law), a Kuala Lumpur law firm, where he leads the commercial practice. Read Andrew’s professional profile at JPP Law for his commercial practice and legal enquiries.
Contact
Talks, sponsored content, brand partnerships, media. I reply within a few working days.
Or email andrew.poh@hiblendr.com
